Gallery

Wednesday, December 17, 2008

Markets In Everything: Naming Rights for Bats

INDIANAPOLIS - Searching for a truly original holiday gift, one that could bestow a bit of immortality on a loved one or a friend?

If so, Purdue University has the goods: The school is auctioning the naming rights to seven newly discovered bats and two turtles. Winning bidders will be able to link a relative, friend or themselves to an animal's scientific name for the ages.

Last year, Conservation International auctioned the naming rights to 10 new fish species during a gala "Blue Auction" in Monaco that raised more than $2 million for the Washington, D.C.-based conservation group. The highest winning bid was $500,000 for the honor of naming a new species of "walking" shark.

Thanks to Sanil Kori.

No comments:

Post a Comment