Gallery

Thursday, August 25, 2011

America's Apostrophe Catastrophe: What's Up With The Abuse of That Puny Piece of Punctuation?


SHINE -- "The person who writes copy for Old Navy t-shirts has a pretty easy job. No puns, no of-the-moment cultural references, just a word about sports or summer, followed by a couple of exclamation points. It's hard to screw it up. But screw it up, someone did indeed. 

Hundreds of thousands of shirts from the retailer's new college football line have been shipped to stores with the phrase "Let's Go", sans apostrophe (see photo above). Major grammar fail. 

I can't say I don't relate. Apostrophes and commas are my left and right Achilles' heels. If only shirts were as easy to fix as blog posts." 

MP: Those pesky apostrophe's (sic), sometimes people forgot them like the T-shirt example above, but most of the time people add them where they don't belong (like the beginning of this sentence, or in 1970's and CEO's), here are five other recent example's from the comment's on CD:

1. Perhaps you really have to be in Texas to understand that it's economy is much broader than simply energy.

2. .....you have to look at a loan's underlying characteristics in order to determine it's real risk.....

3.  ….. society lived it's best decades in the 60s, 70s, 80s and 90s without these rules...

4.  At the time of it's fall the Soviet Union had a GDP roughly equivalent to Portugal's....

5. ....isn't that what McDonalds does to it's franchises?

No comments:

Post a Comment