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Monday, July 25, 2011
Google Searches for "Buy a House" Trending Up
The chart above shows the Google Trends online search volume for the term "buy a house" (for the U.S. only) back to 2007. This was one of the "uncommon economic indicators" featured on a CNBC segment this morning featuring Nick Colas, Convergex Group Chief Market Strategist, who reported this as the most optimistic of the five uncommon indicators discussed. Searches for the terms "buy a house" and "buy a home" are reaching post-crisis highs on Google Trends (see chart above), and could be a leading indicator of home purchases six months to a year in the future.
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